Brief: Design the brand identity for a contemporary music festival.
Oblivia is a contemporary music festival that aims to challenge conventions, push artistic boundaries, and provide an immersive and thought-provoking experience for attendees.
An escape from reality
The work promotes the idea of disconnection from reality and exposure to new experiences of creativity not seen in the everyday.
In the final work, the blank spaces represent the ordinary, whilst the paintings represent creativity. Creating a tear between the two represents the sudden exposure to new experiences and creativity through the festival's attendance.
